The Beauty and Pain behind the Brush...ITSTD

THE BEAUTY AND PAIN BEHIND THE BRUSH... A ITSD BRIEF . A COLOURFUL PLACE

Video Documentation process to watch-

https://www.canva.com/design/DAE7bQghwtw/cTD-qZNY5kph3PSi9XSNMg/watch?utm_content=DAE7bQghwtw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

The Brief Write up

The beauty and pain behind the brush....

Shiro

The colour white or Shiro in Japanese is considered a sacred colour of the gods. It is the symbol of spiritual and physical purity. Since old times, the Emperor of Japan used to dress in white clothes for the main Shinto rituals.

I plan to connect this to document the process of creating a scroll.

Sounds simple? Not at all. What I mean to bring to the light is the beautiful yet painful process of Japanese Calligraphy and scroll making. It is said this process builds character and connects to a mediative state during the process. From grinding the ink stick on the inkstone to painting each stroke with Sumi ink, posture, style development of calligraphy.

I plan to display the documentation beautifully onto my coffee book, as well as to include video logs of the process, and log entries on how the experience has left me on a mental, spiritual level. Zen connection

Strategy

The pain and beauty behind the brush, Colourful Story

This project is meant to bring Appreciation.

Appreciation for Japanese Zen Calligraphy.

The colourful story starts with the colour white (Shiro) This is considered a sacred colour of the Gods (Kami), which symbolize physical and spiritual purity.

The project is also meant to intrigue.

From the process of creating prototypes of kanji and meditative states of mind to the postures to take while performing the art of Zen Calligraphy.

What this project aims to achieve is to bring appreciation and interest to the topic

Zen Japanese Calligraphy, the theme that follows along this idea is white and its sacred connection to the Gods.

The significance of white- Sacred Connection to the gods

The experience is closely followed and gives a first-person perception, to give the viewer the feeling as if they are going through the experiences themselves.

The documented experience promotes the idea of a beautiful but painful process, by following the traditional ritual of grinding inkstick onto the inkstone, leaving yourself in a quiet environment with a meditative state you build up.

This experience also allows one to build character, as learning when to take and give, to the ink, is what gives you your piece of art or expression in the end.

From the creation of the final, the process, traditional ink grinding, and painting the Japanese kanji, the meditative feelings and state of mind is what leaves us with the final.

The font I have chosen to better emphasize my final is Aktiv Grotesk , With the colour black.

I made use of the negative spacing and caption text to create three beautifully displayed hanging scrolls.

What differentiates my work from others is that I have created the space for myself in my home to bring Japanese tradition to my own living room. Therefore showing my experience can also be tested by others with the items I used in the comfort of their home.

Why?

I have been immersed in the language study of Japanese for two years and have found the process beautiful in painting the characters.

I have always had an admiration for Japanese writing and meditation, thus why I have gone deeper by learning about Zen Calligraphy through YouTube and online articles.

The chosen meditated words…

Target Audience

Anyone that is interested in Japanese Calligraphy or writing.

Tourists ,enthusiasts.

This does not require an age group to be interested in, my target audience varies from their personal interest in Japanese Calligraphy and the process behind it.

This can range from children to adults, teens, and the elderly.

-no specific target age-

-the target audience-

Anyone who has a keen interest in Japanese culture, traditions of writing with inkstone and inkstick.

Personas and User Journey